Tips for How to Advertise Promotional Items

Your company's promotional items can serve as powerful marketing tools to boost brand awareness and improve your business's reputation. There are a number of ways to advertise these products. Choosing promotional methods that fit the way your company is represented can bring more attention to your business and build a following of interested consumers.

Social Networking

  1. Take pictures of the promotional items your company offers and upload the photos onto your social networking accounts. If you run an athletic clothing store, post pictures of the free t-shirts or sweatshirts you're offering to loyal customers who make a purchase meeting or exceeding a certain monetary amount. You can take a picture of the promo items themselves or have your team members modeling the marketing tools with smiling face or pointing to your company logo on the clothing to make them more attractive to consumers. Be sure to prompt your social networking followers to shop at your online store or to visit your website to find the nearest retail location.

Store Display

  1. Displaying your marketing tools in your store will draw the customer's eye to them, and increase the likelihood that the consumer will ask how to get the item. Display a cocktail ring on the mannequin holding your company's signature handbag. Post a sign underneath the mannequin, encouraging patrons to ask how they can get this exclusive promotional item. Or, simply post a sign in your window advertising a free gift with each purchase. Use large print or appealing features like a metallic border or a sign in a bright color to draw customers into the store.

Website Promotion

  1. On your website, advertise that you're giving promotional gifts to your customers. Make the words an active link, so customers can click on it and choose from the marketing items you're offering. If you're selling bedding and home goods, a free throw blanket or set of candles can make a nice purchase incentive. Or, you can offer customers practical items such as tape measures and flashlights that are decorated with your company's logo to make consumers more aware of your brand and increase the chances of the customer's friends and family seeing the logo and patronizing your business.

Marketing Materials

  1. Feature your promotional items in your marketing materials to increase sales and give away more gifts. Include a small picture of your company's signature fragrance in your pamphlets, along with details on how to acquire the promotional item, like buying a full-sized bottle of perfume or shower gel. Be sure the image is easy to spot in catalogs by placing it on the cover or pasting it in the catalog every few pages to remind patrons that the item could be theirs at the time of purchase.