How to Bring People Into My Boutique

Once you've made the investments and brought in the products you're sure consumers want, the next big step is getting customers into your boutique. Even if you've been open and operating for a while, you can revamp your strategies and marketing techniques to lure new customers to your store.

  1. 1.

    Set yourself apart by defining why you are different from big retailers and local competitors. Whether it's your exceptional customer service or the exclusive lines of merchandise you carry, find the niche that only you can fill and capitalize on that.

  2. 2.

    Develop an electronic newsletter that you send to customers with exclusive deals, tips on how to use your new line of cosmetics or how to wear the hot new scarves you're carrying for the changing season. Build your database with the data you collect from every sale to keep in regular contact with your customers, providing them with valuable tips and offers.

  3. 3.

    Target your advertising dollars to publications and events that directly affect your target customer. For example, if you sell high-end shoes, advertise in the homeowner's association newsletter in wealthier neighborhoods or on the website of the nearest country club.

  4. 4.

    Socialize and mingle with potential clients at community events. Support charity events and local nonprofits that your clientele supports. Join a board of directors or participate in a fundraising event by donating products from your boutique for a raffle or auction.

  5. 5.

    Persuade the local editor of a regional or local magazine to run a feature story on you and your business. Explain the unique merchandise you carry and talk about your philanthropic activities in the community. Provide an interesting back story. For example, if you have a disability or were recently widowed or if you had an interesting career you left to start your boutique, that gives the writer an angle from which to justify a story about your store.

  6. 6.

    Open your store for events that bring customers in, such as an author who writes about fashion. Offer your store to a designer to hold a trunk sale or host a wine-tasting party once a month in the evenings after you're normally closed. Events are ways to introduce potential clients to your store through the side door.